7 Signs That Indicate Your Website Needs Renovation

In today’s computer age, we witness a rapid change in technology, design standards, and business trends. An old web design is like an old house that needs redesigning in order to sustain its status as the strongest sales and marketing tool. If your website fails to put an impact on your visitors, then keeping it may prove to be a wrong decision in terms of conversion rate opportunities and overall ROI. Below are 7 signs given when you web store needs UX redesigning.

1. Higher bounce rates

Higher bounce rates of your website is a sign that it needs a UX redesign. Bounce rate is available to view in Google Analytics, it is the percentage of visitors who only visit a single page on a website during their session. It may vary while the average is about 40 to 55 percent. This means that out of every 100 visitors, 40 to 55 visitors visited only a single page on your website during their session. High bounce rate means a poor user experience indicating that your website needs redesigning.

2. Slow loading pages

If your web pages take time to load then it is high time to update and redesign your website to speed it up. Studies show sites that take more than 3 seconds to load are tend to lose visitors. Another study indicates that every additional second that a website takes to load leads to 7 percent fewer conversions.

3. It lacks basic on-page SEO

On-page search engine optimization (SEO) is required to make your website visible on search engines like Google, Bing etc. And, to make it visible on search engines, you need to add unique title tags describing your web pages’ main focus.

4. Lacks fresh content

Fresh content is one of the most important elements for your website. Failing to have fresh content it will struggle to attract, engage and retain visitors. With fresh content, you will be able to increases your site’s exposure in the search results, improving it overall quality, and compelling visitors to return. Keep updating your site every week by creating three to four new pages of high-quality content.

5. It is not secured with HTTPS

If your website is not secured with HTTPS then you should immediately update your website in order to provide your visitors a sense of security. The rise of online privacy breaches has led internet users to choose and use websites more carefully and if your website fails to ensure privacy security than a visitor will leave it thinking that their private information may get stolen or leaked. To provide a secure navigation to your visitors your website should be updated with HTTPS (Hypertext Transfer Protocol Secure).

6. Low functionality on mobile devices

Nowadays, most of the internet users use mobile devices. So, it is important to make your website mobile user friendly. Update and redesign your website with a responsive design to make it compatible on mobile devices.

7. Difficult to navigate

If your website does not provide an easy navigation then visitors won’t stay long. You should redesign your website ensuring easy navigation, valuable and engaging content to provide your visitors with a great experience.

Read more:-What do you think is the best way to design a website UX or UI Design